Citric Sheep approach
AI Product GTM
We help AI products go to market with a clearer offer, a sharper commercial angle, and a more believable path to traction.
Talk to DanHow we approach it
We focus on the commercial reality of AI products, not just the technical novelty.
Start with the buyer
We work backwards from the problem, user, and commercial motion so the product is shaped around demand rather than internal assumptions.
Make the offer concrete
AI products fail when they stay vague. We sharpen the value proposition, positioning, and first use case into something people can actually evaluate.
Prove the wedge
The first goal is a narrow entry point that gets traction, creates trust, and opens the path to expansion.
Align product and sales
Good GTM depends on the product, messaging, demos, pricing logic, and buyer conversations all reinforcing the same story.
Where this usually shows up
This work matters most when a team has something promising, but the market story, offer design, or first sales motion still feels muddy.
- Refining positioning for AI tools that sound impressive but sell unclearly
- Shaping demo flows around business outcomes instead of generic model capability
- Defining the first market wedge and buyer profile
- Turning product experimentation into a usable commercial motion