AI systems, data products, and commercial execution
Citric Sheep builds AI that makes businesses easier to run.
From automation and internal tooling to data commercialisation and product GTM, we help businesses turn AI from an expensive idea into a working commercial asset.
Motion and proof
The homepage can carry more visual confidence without turning into AI slop.
I found an existing Kling-style hero video already sitting in the project. That gives the page a stronger premium feel straight away. The next step is choosing visuals that reinforce systems thinking, not random generative decoration.
Built for actual use
Production-minded systems, not AI theatre.
The strongest AI work usually looks calm from the outside. Stable workflows, cleaner decisions, and fewer manual handoffs. That is the aesthetic worth designing around.
Motion with restraint
Subtle hero video beats louder animation.
There is already a usable motion asset in the project. Better to make that work hard in the right place than flood the page with decorative clutter.
Proof over posturing
Use visuals to support credibility.
More images would help if they feel like systems, data products, and real operating leverage. Generic AI art would make the page look cheaper, not better.
Kling ideas worth making next
- A refined Kling loop for the main hero using the existing sheep artwork with slower parallax and less obvious motion
- One short ambient systems video for the services section, focused on dashboards, data flow, and workflow orchestration
- A second Kling render for Data Commercialisation, built as a dark premium data-grid scene that can also be reused in outreach landing pages
Proof and outputs
More useful than adding random extra images.
I added reusable visuals that actually match the Citric Sheep positioning, plus a cleaner proof strip that makes the homepage feel more deliberate.
Business Automation, Data Commercialisation, AI Product GTM, and Staff Augmentation.
Enough history to talk about real delivery, not just AI-era posturing.
New custom SVG system scenes for automation and data-commercialisation sections.
Four ways we help
Choose the commercial angle that fits the problem.
Citric Sheep is organised around four clearer offers, each designed for a different kind of commercial need rather than a generic AI services menu.
Business Automation
Internal AI and automation systems that remove repetitive work, tighten operations, and make the business easier to run.
Explore Business Automation
Data Commercialisation
Turn underused proprietary data into sellable products, recurring revenue, and credible commercial offers.
Explore Data Commercialisation
AI Product GTM
Position AI products for market, shape the offer, and turn technical capability into something buyers actually want.
Explore AI Product GTM
Staff Augmentation
Plug senior technical capability into your team when you need momentum without the hiring drag.
Explore Staff AugmentationSelected case studies
We should show proof on the main site, not hide it in folders.
I could not pull the Drive folder from this session because Google auth is not configured here, so I surfaced the case studies already present in the repo and made room for more.
Client: Embross
Maleta baggage dimensioning
We replaced a fragile airport baggage-sizing workflow with a simpler computer vision system that was faster, more accurate, and easier to operate in production.
- 75% hardware reduction from 4 cameras to 1
- Measurement error improved from over 3cm to under 1cm
- Processing latency improved from over 2s to under 0.5s
Client: Raj Photo Video
Product and operations AI roadmap
We translated a broad set of AI ideas into practical operational systems with a delivery path the business could actually act on.
- Prioritised a clear rollout path instead of a scattered AI wishlist
- Mapped operational pain points to concrete automation opportunities
- Created a realistic path from prototype to production use
Client: Agricultural testing lab
Data commercialisation program proof
We identified buyer demand, packaged the data into commercial products, and built a recurring revenue channel from underused internal records.
- $800k/year in new data product revenue
- Zero disruption to existing lab operations
- Multiple buyer categories purchasing from the same dataset
Where we have traction
Industry fit should come from proof, not aspiration.
The sectors below reflect work we have actually delivered, or adjacent commercial patterns we already understand well enough to build with credibility.
Logistics & Transport
Production computer vision and operational systems for airport and transport workflows.
Healthcare
Healthcare-adjacent AI and workflow systems where delivery, trust, and operational fit matter.
Energy & Utilities
Customer, pricing, and operational data turned into useful internal tools and decision workflows.
Childcare & Education
Data, workflow, and operational systems for service businesses that need reliability over novelty.
Ecommerce & Retail
Scoring, automation, and commercial systems that support product, pricing, and acquisition decisions.
B2B Software & Services
Internal AI, analytics, and operational tooling for software companies and service-led teams.
Book a discovery call.
If one of these four offers matches the problem you are trying to solve, the next step is a short conversation about the commercial goal, the systems involved, and whether there is a sensible first engagement.
Schedule time